THE HISTORY OF THE PLATE
As far back as I can remember, my Dad had HARD-WRK on his license plate. Not knowing much about life, I correlated the plate to working hard at his job. I realize now that it's much more than that. It's a mindset you apply to all aspects of life. It's the sacrificing, dedication and consistency you are willing to display for the things you care about and people you love. He was in the gym at 4AM every morning, he loved and provided for my mother and our family, coached my brother and me in baseball- never missed a game, was a great friend to all that knew him and a dedicated son to his mother - one that I can only hope to be. So, when he passed away in 2020 I had to do something to keep his legacy of HARD-WRK alive.
The HARD-WRK brand is more than a clothing brand, more than a logo- it’s a mindset and a lifestyle and it is unique to the individual wearing it. Pillars of HARD-WRK; Discipline, Sacrifice, Consistency, Accountability- That is what you display when you wear gear with this logo and it is specific to you and your journey, your struggles, your comebacks, and especially your triumphs- so wear it PROUDLY!
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